The Bookseller: Cowell and BookTrust reveal pairings for Pass the Pen campaign

by Lantana Publishing on December 11, 2020

Original article published November 12, 2020 by Mark Chandler

You’re Strong With Me illustrator Poonam Mistry partners with Children's Laureate, illustrator and writer Chris Riddell, as part of the #PassThePen social media campaign.

The initiative, organised by BookTrust Represents and Children’s Laureate Cressida Cowell, seeks to promote visibility for new authors and illustrators of colour from the children’s book world, by letting them take over the Instagram platform of an established colleague for a day.

This comes after research carried out by BookTrust and the CLPE showed a mere 3% growth in the number of authors and illustrators of colour published in the UK since 2017, indicating that representation in the industry is still far from being reflective of society.

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